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Samer Raad

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Samer Raad

Samer Raad

Business Development Manager, B&R Industrial Automation

Samer Raad has been a Business Development Manager at B&R Industrial Automation since 2014. Initially responsible for developing the existing business in Northern Europe, today he is responsible for expanding B&R's global role in Process & Factory Automation in the MENA-Region. Samer Raad gained his qualification as an automation engineer from the University of Applied Science in Hamburg in 2009 and was engaged for over 5 years as a Project Manager at AREVA Nuclear Power. In addition, he holds an MBA degree from the University of Applied Sciences for Economics and Management in Frankfurt am Main.

IIOT - The Next Industrial Revolution

Digitalization

Abstract: Emerging from a global need for absolute agility in Production and Manufacturing, the undergoing transformation of world class multinational companies like Nestlé, Skoda or Alfa Laval mark a paradigm shift. This new reality can be observed in the Networked Supply Chain replacing the conventional linear one.

The Industrial IOT represents the practical approach to cope with these challenges. It is created based on three state-of-the-art fundamentals, which are: (1) a flexible Automation, (2) open connectivity and (3)sophisticated analytics.

Experience shows, that the implementation of a full-scale IIOT allows multinationals to “Close the Loop” within all levels of their global sites starting from Fields, throughout Shop-Floors, Plants/Factories, Enterprise up to the Cloud. Evidently, the control over such a loop unleashes unlimited benefits, which come along platforms such as: (1) Remote Life Cycle Management, (2) Predictive Remote Maintenance or (3) On-Demand Production.

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